| glass mcclure | work | out-of-home | |
![]() |
As younger Latinos become acculturized, their once “given” loyalty to Spanish language programming is disappearing fast. Univision is being labeled as TV fit for the older generation, and to add insult to injury, they’re also being challenged by the heavies - NBC, ABC, CBS and FOX not to mention the other hundreds of programming options available to them. Our goal? Lets start by slowly lowering the divide between Latinos and Latino-Americans and empower everyone with their own culture. |