RECENT GOINGS ON...
Lucas Public Affairs Group greenlights Glass McClure
August 13, 2008 - Glass McClure has been selected among area favorites to assist Lucas Public Affairs with branding/marketing platform development and other related tasks. Donna Lucas, one of the nation's foremost public affairs strategists and founder of Lucas Public Affairs Group, is a widely recognized expert in media relations and political affairs. Over the course of her career, she has provided strategic counsel to large corporate clients, labor unions, nonprofits, and political candidates. She also has worked on several statewide initiative campaigns on a variety of policy issues, including gaming, housing, education, local government, campaign finance, and energy. Glass McClure is delighted to be working alongside, and helping to assist Donna with her and her talented team's newest venture.
The Crocker goes Pop
August 9, 2008 - Glass McClure is coordinating an non-traditional marketing effort designed to help the Crocker Art Museum (Sacramento, CA) promote the American Pop Show from August 16th through November 2, 2008. The show, organized around a special display of Andy Warhol’s Athletes Series, will be promoted in a unique fashion, akin to the Pop Movement itself. During three Second Saturday Art Walks metropolitan art lovers will find Andy Warhol Street Teams riding on Segways up and down the Sacrmento Midtown Grid, discover floor and sidewalk graphics throughout the town and drink beer and drink specials from custom American Pop pint glasses. A version of Andy Warhol’s iconic Soup Can will be featured on all promotional materials.
Teen filmsters vie for Golden Snail
August 1, 2008 - Pay a visit to the "Gallery" at SlowMoFilms.com. This Slow for the Cone Zone teen campaign and promotion has delivered nearly 60 slow motion video submissions, tripling our original projections. The :15 videos, presenting creatively the virtues of "slow," are now off to the judges for voting. So who's making the final call? Maybe you. Visit the site and vote for your fav!
Glass McClure teams with SNL veteran Tom Schiller
June 23, 2008 - Tom Schiller, an American Emmy Award winning writer best known for his eleven-year stint writing and directing short films for Saturday Night Live, has teamed with Glass McClure to help introduce Save Mart Supermarkets to the neighborhood. These new :30 spots, find a clever way to "shake hands and say 'Hi!'" throughout the chain's emerging markets.
SPCA cat adoption hits record high – thanks to a little dog
July 10, 2008 - Although a full branding campaign is well on its way, the first project out of the gate for the SPCA was their Annual Cat Adoptathon. So for this event, Glass McClure crafted a quick concept to prime the pump. As a result, the SPCA has had record cat adoptions over the last two weeks and looks forward to more. Here's a peak at what ran.
Glass McClure teams with SNL veteran Tom Schiller.
June 23, 2008 - Tom Schiller, an American Emmy Award winning writer best known for his eleven-year stint writing and directing short films for Saturday Night Live, has teamed with Glass McClure to help introduce Save Mart Supermarkets to the neighborhood. These new :30 spots, find a clever way to "shake hands and say 'Hi!'" throughout the chain's emerging markets.
Caltrans prepares to go social rather than preachy
June 6, 2008 - Glass McClure and Caltrans prepare to launch a teen-targeted website focused on promoting safe driving behaviors. But, rather than preaching to them about driving safer, and slower, the concept is designed to empower them to show us, why "slower is better." Their user-generated :15 videos will carry the messages as well as put the most creative teens into contention for cash prizes, Nintendo Wiis and iPhones. But most importantly, the virtues of "slow" get to take the limelight without disregard.
Glass McClure's Kelty Campaign selected by Communication Arts
June 2, 2008 - Communication Arts has selected Glass McClure's campaign for Kelty Outdoor to be featured in both its July Online Exhibit, as well as its Sept/Oct. printed issues. The "Back to Nature" Basecamp print campaign will be featured as a whole beginning in July 2008 at commarts.com, and the "Genetically superior detachability" lizard ad will run in the Fall print issue.
Glass McClure's branding arm to begin reshaping Perry Smith
May 2008 - Perry Smith has hired Glass McClure to help spearhead their brand development and marketing plan development as they prepare to become one of Northern California's premiere accounting firms. Constantly edging against the "bigs" like Deloitte, Pricewaterhouse and more, their committment to redefining their brand will become one of their biggest assets for business growth.
Newbie adds fresh blood and potential opportunities to GM media team
April 2, 2008 - Glass McClure has brought on Justin Terbeek as a junior media planner. He brings with him a strong background in planning as well as an extreme level of interest for the interactive and online space.
Beth Shiani promoted to Senior Media Planner and all around sassy diva
March 28, 2008 - Glass McClure has promoted Beth Shiani to Senior Media Planner. Her solid track record built up on strategic solutions and clever media approaches has earned her a top spot amongst Glass McClure and clients alike. Congrats goes out to her.
Glass McClure & Sol Design leave a big ’ol mark on District ADDYs Award Show
March 20, 2008 - Taking home 21 golds, 15 silvers and the Delta Best of Show; the combination of Glass McClure and Sol Design Group proved to be the big winner at this year's 2007 AAF Ad Club Award Show. 14 of our entries went on to win other AAF accolades and two of our entries found their way to the national AAF competition.
Caltrans win brings the promise of saving lives
March 2008 - Glass McClure and its partners, Katz & Associates and ProProse,
has secured Caltrans’ Slow for the Cone Zone contract. With work zones increasing at an exponential rate, our team is eagerly ready to put our best foot forward in order to change driving behavior for the safety of drivers and Caltrans workers alike. Keep your eye out for the work to come.
Creative studs come on board from ’round the country
Feb-Mar 2008 - Three new faces have migrated their way to our Sacramento office to bring us a trifecta of creative juice. Matt Sicko, formerly of BBDO, FCB and Doner has joined Glass McClure as a Senior Copywriter. Imdan Achda who has graced the halls of Y&R, Arnold and Lowe & Lintas overseas brings supercharged art drection to our shop. And Jay Miller has marched halfway across the U.S., coming from Barkley and Cole+McVoy to add art directional strength to Glass McClure. These creative guns are just the beginning of a new creative era within our four walls.
Glass McClure produces one of US Ad Review's Best Ads of 2007
March 2008 - Kelty's "Mobile Storage Unit" print ad (link here) has been voted one of 2007's best print ads of the year by US Ad Review. The print ad was one of four ads produced in their "Get Back to Nature" campaign used to launch Kelty's innovative Basecamp Product lines.