Go Girl Out-of-home

Unable to compete dollar for dollar in traditional channels, the Go Girl launch honed in on two key California influencer groups - the “be scene” crowd in West Hollywood and strategically selected sororities throughout California campuses.

The work to the left represents a slew of concepts that ran in conjunction with the Mercedes-Benz Fashion Show in West Hollywood as well as a social media effort that carried with it a traveling plushed-out manicure and pedicure lounge for female college students. All of these expanded into myspace, the mobile space as well as grassroots user-generated content opportunities.