FoodMaxx - Whistleblower

It's getting competitive up in here. Our client FoodMaxx has long been the price leader in Northern California. Now they're taking that to a whole new level. Price shopping the competition every week to ensure it and in some cases guaranteeing it.

They enlisted our help to beef up that stance and to call out the
competitors in their advertising.
We started with newspaper, then rolled out radio. These four :15 TV spots are the latest in this effort.

"Stockade"
"Vice"
"Weed Whip"
"Elevator"