Dodge Ridge - Pow :30

Heading into the key holiday season, DR was forced to compete with the big resorts in the famous Lake Tahoe region. Dodge Ridge had to use a little guerilla warfare to stand their ground. Armed with a new snowboard park, our team decided to attack the key influencers - teen riders. From this movie theater ad, components like mobile texting, ringtone downloads and a grassroots Pow Team at the resorts were leveraged to stoke out the gromms and all their friends (and family.)