Amtrak “4:05”

Californians love their cars. And as much as we cannot suspend the reality that they’ll hang up their car keys for good, we can remind them about the life that exists outside their cars. Freedom. Time. Relaxation. Peacefulness. All better than the asphault jungle that awaits them on their nightly commute home. This strategy has led to increases in both ridership and revenue for Amtrak California, and helped to create the two fastest growing lines in the United States.